* image taken from http://www.websitesource.com
Nowadays having a website for your business is not enough. With the emergence of blogs being used in business it has totally change how business operates these days..
Remember the old days where business sites are static and superbly boring!! They change only every 6 months or 1 year !! Now the trend has change, if your sites are not dynamic, chances are you will lose your customer to people who have dynamic sites which provides news and periodic information to your clients.
Just like newspaper, people are hungry for information and advices. Today Blogs are incorporated in many business websites as it becomes a source of information for people. They will want to read more about your products or services or what you have to say about your progress.
Blogging definitely gives an added advantage to many businesses today. So are you ready to shift!!!
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I’ve requests on this issue too … old-school business want to play catch-up and start a blog
Alamak your comments ended up in the spam box..hmm why ah!!
Anyway yah this is the current trend right now and it means more opportunities for bloggers!!
Company blogging has been a white elephant for quite some time, with few books springing up, one which I enjoyed reading was Corporate Blogging for Dummies. Companies have 2 basic issues on blogging: 1) Can I allow my employees to blog about the company 2) Should my company have a company blog. Usually blogs are used in the PR strategies of companies. Microsoft for example took a step in promoting this guy who was already an avid blogger about Microsoft. They saw his writings as neutral (not biased or too jialat) and the public trusted his opinions on his blog more than a, let’s say “Official Microsoft Blog”. It’s good viral marketing, but must be managed well.