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Home» Entrepreneurship » Success Indicators » Advertising Effectiveness and the Wave

Advertising Effectiveness and the Wave

Posted on July 22, 2008 by Fadzuli in Success Indicators 3 Comments


Catch the wave else you will lose out…

Did you know there is a wave for every business opportunity? We will only know this when we actually tried it out or if you happen to do much research you will be able to know this from season entrepreneurs.

Abang Abu and I was discussing stuff about the recent advertising effectiveness on BH.. It seems that there have been lesser response to our advertisement including my own Blogging Workshops. So the return of investments was not worth it. Its actually quite bad 3-5 calls only and 3 of them were closed the last time I advertise.

So you see..Closing the deal was not a problem because those who called up were already interested. All we needed was to tell them what exactly they are going to learn and what needed to be done.

What we needed were more calls.

Then about copyrighting…hmmm… OK i guess that needs to be improved on…

Size of ads…its kind of expensive to have bigger ones..but that’s not the point…the bigger the ads may not be effective at all..

Then it triggered me that do people actually want this at this time period? The wave is different and we may be fishing at the wrong time and place where the fishes are not there. The wave may not bring the fish at this time either.

So what are the waves I’m talking about? If you look at the calendar right now, these are the waves that you must catch.

Ramadhan and Syawal !! What are the opportunities available..

Ramadhan opportunities – are as such..Ramadhan Bazaars at the different locations, mosques and so on..So a lot of things can be sold, food, accessories, baju kurung, kuih muih and so on..

While Syawal brings in different opportunities because this is where wedding days thrive. According to Bro Luqman (who is getting married in October), he says that one the Ustadz during his Marriage Preparation Courses mention that the couples will receive much blessings / barakah from Allah s.w.t if they have their wedding during this period. So yeah now you know why they are so many weddings during the Syawal period.

So I was telling Abang Abu…maybe we need to pitch differently..Such as Abang Abu Financial Courses..Maybe we need to have courses to teach people to budget and use their money wisely for the ramadhan period.

While my blog will pitch..Use your blogs to promote your products this ramadhan!!

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