Buzz Marketing….

Well the Ramadhan period has really come in blessings. I’ve been receiving calls from a few places and it seems that the next few months would be great and it will keep me busy. Hopefully it will stay that way insyallah…

Today I had an opportunity to meet a husband and wife team that have been doing their internet business since June and they were in dire need of advice because they have been doing everything from the book. Hmm well you must understand that doing business does not just come from the books but it goes beyond that. It require some experience and living in the jungle to understand what is required of you to move to the next step.

I’m not saying that I’m pretty much an expert but from what I’ve been through developing the Soap Business and IslamicSG Networks and doing my MLM business in the past, I saw some gaps that needed to be filled. Eventually what they really need to have is BUZZ.

Scrap away those expensive advertising and start buzzing I told them. They needed to develop stories that people can remember. Stories that can be talked about and spread around like wild fire. Stories that become hits even before you launch it. Stories that shares about compassion, love and humanity. 

So to make it simple…BUZZ Marketing…i’ve been studying it ever since Bro Fadzrun introduced it to me. An example I would like to quote you is Jason Mraz song which is playing at the top of my screen now. Did you know this song became a hit even before it was released? 

This song was written by him and performed way back last year. If you have the free time, go through all the YOU TUBE videos of Jason Mraz, it backdated all the way till last year and at that time this song was already being sung by the crowds and the album was just recently launched?

So what happen? It was purely buzz marketing or what people say word of mouth marketing. The song is great and people love it and people will talk about it.   

Another example is Apple. I think they are masters in this area. Look at how the Iphones are being sold? Yes they do have a huge marketing budget but did you know before they spend loads of money on advertising, the word of mouth advertising was already out and people were already ready to buy the products? Crazily even the bad things about it such as the Iphone does not have this and that function becomes a talk of town and this doesn’t really matter. What is more important in Buzz marketing is that it becomes a part of your daily conversation. People talk about it, blog about it, gossip about it, write about it and many more. And a lot of it is free… 

So where does advertising comes in? To be honest it should only come later. The adverts are being used to reaffirm the public that such and such product is the real deal and not just talk. Then the adverts can also be used to direct people to get the products. In this way you will not waste your advertising dollars. 

That’s it for now…Later I’ll be meeting a few Maybank Executives to explain to them what Internet Marketing is all about. So wish me luck!!