Do you have a stash of namecards lying inside your drawers? Do you go for meetings and meetings and end up getting no deals from the prospective client? Are you just chucking away all that name cards?
Well stop doing that!!
Stop collecting namecards just to stack it up somewhere you cannot find!!!
Why? These are HOT LEADs. It does not mean that if you cannot get a deal now, you cannot have a deal in the future! What are you doing with that lead?
Do you have a follow up process for such people?
Secret no 1: Follow Up
My printer Mr Zan is a third party dealer for Printers. Basicly he finds clients and he goes to print shops to help his clients make name cards, banners and anything related to print services. Some may be cheap and some maybe expensive.
What I want to share with you is about how he has been following up with me the last 2 years I know him. He has NEVER miss a CALL to ask me about my business and is there anything he could help with every month. Most of the time, he will call me though instead of me calling him.
Secret no 2: Personalization
There are months that I dont print anything and they are times he gives me business. After a while we will pass to each other jobs over and over again. After a while, its gets personalized and that’s where more and more business start to come in as he start to refer people over and over again.
So are you building that relationship with your business contacts?
I know you dont have the time or you might not have a secretary or PA to help you do this every month!
What if there is a way to automize this process and just give your contacts monthly beeps?
4 reasons why this is important!
1) You want to be in the radar of the people you meet.
2) Potential of doing business in the future.
3) Tell people you are still in Business.
4) The PARETO Principle => 20% of your clients/contact will give you 80% of your business.. Believe it!!
=>Following up closely with your contacts, potentially will help you save and grow your business.