Preparations for Press Releases

Visit Saiful’s Blog to read more.

Here’s my opinion about his blog posts:

You see golden opportunities only comes once in a while and you do need to use these opportunities carefully. So if it comes once or twice, how do you utilize this opportunities fully.

Preparations is key

No doubt if you are not prepared for this you will really lose a lot from it.

1) Answer the Questions before hand

So for examlple, just before you engage the reporters, be prepared with a set of answers that you want to potray yourself or your company in that article. Visualise how it will be written and from there you will know what is the outcome of that article.

Its best that you prepare a write up and articles so that the reporters can refer to it.

2) Prepare Visuals

Usually the press will bring in photographers to take photos of you or your visual. So wear nice clothes and get your equipments like lap top ready or your banners up. Take this chance to promote your brand if possible.

3) Be prepared for the after math

Usually once the articles are out, you will hear tons of ringing and people calling you either to congratulate your or to engage your services. So be prepared to have two hand phones if possible or make sure your internet connections are available if you are doing online businesses like me. This is when email Auto-Responders comes useful. If you need to have administrators / tele-operators ready - Do it because its worth the money.

4) Have an after press release game plan

This is my from my personal experience. Usually I would not only get one press release but two or even 3. So how do I do it? I made sure I plan for something else that the media wants to grab hold or would be interested in…

Usually this is what I would do…( This is very expensive advise…hehe )

1st media release - Introduce your new product / service.

2nd media release - Invite the reporters again for the outcome of your product or service

3rd media release - This usually comes a few weeks / months later because by now people will want to know what is the outcome of all this.

So are you going to be the next one? Well if you have started or own your own Business and you are Malay / Muslim do take advantage of such opportunities by being a EKONIAGA member.

Call Aisyah @ 6220 0701 to sign up. Registration fees is $10 for yearly membership.